Tuesday, March 13, 2007

15 Tips to Drive Traffic to Your Blog

Editor of "The View From The Cabin" newsletter

http://www.online-business-centre.com/lan/newsbiz_blog_perm.htm

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like "I agree." Leave well thought out replies that will force readers to wonder "who wrote this?"

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is a new idea that has erupted across the web. Sites like Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or "tags" that everyone interested in that tag can see.

Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!



Tom Taylor

BSc, MSC, PHD (School of Hard Knocks and Real Lessons)

http://online-business-centre.com


Editor of "The View From The Cabin" newsletter

http://www.online-business-centre.com/lan/newsbiz_blog_perm.htm

This article may be republished so long as the resource information is left intact.

Gear Up Your Site for Social Media Marketing

Editor of "The View From The Cabin" newsletter

http://www.online-business-centre.com/lan/newsbiz_blog_perm.htm



The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new form of interactions in more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.

Social media use technologies like RSS, blogging, podcasting, tagging, etc. and offer social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.

The central theme of these sites is user generated contents used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.

You don't have to change your site completely within a month or so to take advantages of these new technologies. Introduce small changes incrementally through out the year and you will be on your way to meet these new challenges.

The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with unknowns. Create an About Us page and list your achievements and skills.

Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.

Install a free blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like delicious. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.

Also, provide an action button for direct posting of blog articles to digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to your site.

Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censor hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.

If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.

Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your contents. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers draw their attentions.

Publish all your feeds at feedburner. Feedburner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality contents, you will be able to monetize your contents using their services.

Create short how-to or new product videos and post these videos in social video sharing sites like YouTube, Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable.

Provide embedded links to your posted videos in your site. This will save your bandwidth and storage space because the videos reside in the video sharing sites.

Besides videos, use social photo sharing sites like Flickr to share pictures related to contents in your site. Use the same title, description and tag techniques discussed earlier for social video sites.

Provide a Send to Friend feature for all products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.

For starter, Yahoo provides a service called Action Buttons (search for Yahoo Action Buttons) that add links to your website for users to share, save, and blog about your website. The Yahoo action buttons use delicious for social bookmarking, and Yahoo blog site for blogging. It also has a print feature.

The social media is not a fad. It is here to stay and bring in profound changes to web surfers' experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffic to your site.


Tom Taylor

BSc, MSC, PHD (School of Hard Knocks and Real Lessons)

http://online-business-centre.com


Editor of "The View From The Cabin" newsletter

http://www.online-business-centre.com/lan/newsbiz_blog_perm.htm

This article may be republished so long as the resource informationis left intact.